The role of product reviews in an Amazon business is significant and cannot be understated. Reviews help potential customers make informed purchasing decisions and can greatly impact a product’s visibility and sales on the Amazon platform.

First and foremost, product reviews provide valuable information to potential customers. They allow buyers to see the experiences of other customers who have purchased and used the product. Reviews can provide insight into the product’s quality, functionality, and durability. They can also help customers identify any potential problems or issues with the product.