Amazon Fulfillment by Amazon (FBA) and Merchant Fulfilled are two options available to sellers on the Amazon marketplace. Both have their own set of advantages and disadvantages, and the best choice for your business will depend on your specific needs and goals.
FBA is a service offered by Amazon that allows sellers to store their products in Amazon’s warehouses and have them fulfilled by Amazon when a customer places an order. This means that Amazon handles the packing and shipping of the products, as well as customer service and returns. FBA also provides a number of benefits to sellers, such as increased visibility and sales, access to Prime customers, and the ability to participate in the Amazon’s Buy Box program.