Amazon’s pay-per-click (PPC) advertising platform, also known as Amazon Advertising, allows businesses to create and run sponsored product and sponsored brand ads that appear at the top of search results and on product detail pages. These ads can be an effective way to increase visibility and sales for your products on Amazon.

To start using Amazon Advertising, you’ll first need to create an Amazon Advertising account. This can be done through your existing Amazon seller account. Once you’ve set up your account, you’ll need to create a campaign, select your target audience, and choose the products you want to advertise.