1. Not researching the market: Before starting an Amazon business, it is important to research the market to ensure there is a demand for the products you plan to sell.

2. Not understanding the Amazon marketplace: Understanding how the Amazon marketplace works is crucial to the success of your business. This includes understanding the fees, rules, and regulations that apply to sellers.

3. Not having a solid business plan: Starting an Amazon business without a solid business plan is a recipe for failure. A business plan should include a clear vision, goals, and a strategy for achieving them.

4. Not understanding the import/export process: Selling on Amazon from Australia requires a good understanding of the import/export process, including taxes, tariffs, and customs regulations.

5. Not having the right tools: To be successful on Amazon, you will need the right tools, such as a good quality camera and editing software to take product photographs, and a good inventory management system.

6. Not building a strong brand: Building a strong brand is important for any business, but it’s especially important on Amazon where there is a lot of competition. A strong brand will help you stand out from the crowd and attract repeat customers.

7. Not having enough capital: Starting an Amazon business can be costly, and it’s important to have enough capital to cover the costs of setting up and running the business. This includes costs such as product sourcing, inventory, and marketing.

8. Not focusing on customer service: Providing excellent customer service is essential for any business, but it’s especially important on Amazon where customers have a lot of options. Negative reviews can be detrimental to your business, so it’s important to respond to customer complaints and resolve issues quickly.

9. Not staying up to date with changes on Amazon: Amazon is constantly changing and updating its policies, so it’s important to stay up to date with these changes to ensure your business remains compliant.

10. Not diversifying your product range: Selling a wide range of products can help to diversify your income stream and reduce the risk of relying on a single product. It also allows you to target a wider range of customers and stay relevant in a constantly changing market.

In conclusion, starting an Amazon business from Australia can be a great way to reach a global audience and grow your business. However, it requires a lot of research, planning, and preparation to be successful. By avoiding these common mistakes and focusing on building a strong brand, providing excellent customer service, and staying up to date with changes on Amazon, you will be well on your way to success.