If you’re an Amazon seller looking to find high-quality, low-cost products to sell on the platform, the Canton Fair should be at the top of your list of must-attend events. Held bi-annually in Guangzhou, China, the Canton Fair is the largest trade fair in the world, attracting over 25,000 exhibitors and more than 200,000 buyers from around the globe. With such a vast array of products on offer, attending the Canton Fair can be a daunting prospect. But with the right preparation and approach, it can also be an incredibly rewarding experience. In this article, we’ll take you through the ultimate guide to Amazon product sourcing at the Canton Fair, covering everything from pre-show research to post-show follow-up.

Pre-Show Research

The key to a successful trip to the Canton Fair is preparation. Start by researching the products you want to source and the suppliers you want to work with. This will help you to identify the relevant exhibition zones and plan your visit accordingly.

The Canton Fair is divided into three phases, each lasting five days. Phase 1 features electronics, home appliances, and machinery, while Phase 2 covers consumer goods, gifts, and decorations. Phase 3 focuses on textiles, clothing, and footwear. Depending on the products you’re interested in, you may choose to attend one or more phases of the fair.

Once you’ve identified the relevant exhibition zones, use the Canton Fair’s online exhibitor database to create a shortlist of potential suppliers. This database allows you to search for exhibitors by product category, exhibitor name, or booth number. Take the time to browse the exhibitor profiles and product catalogs to get a sense of the range and quality of their products.

Before you leave for the fair, make sure you have all the necessary paperwork in order. This includes your passport, visa, and any other travel documents required for entry into China. You should also arrange for a translator or interpreter to accompany you to the fair, especially if you don’t speak Mandarin.

At the Fair

Once you arrive at the Canton Fair, take some time to get your bearings. The fair is spread across several exhibition halls, each with multiple floors, so it can be overwhelming at first. Make a plan for each day, focusing on the products and suppliers you’re most interested in.

When you visit each booth, introduce yourself and explain that you’re an Amazon seller looking for products to sell on the platform. Ask the exhibitor if they have any experience working with Amazon sellers and if they can provide samples of their products. Take notes and photos of the products you’re interested in, including the exhibitor’s contact details and booth number.

It’s important to negotiate the best possible price with each supplier. Keep in mind that many exhibitors will be willing to offer discounts for bulk orders or repeat business. Be firm but polite, and don’t be afraid to walk away if you can’t reach a mutually beneficial agreement.

Post-Show Follow-Up

After the fair, it’s important to follow up with the suppliers you met and continue to build a relationship with them. Send a thank-you email to each supplier, expressing your interest in their products and outlining any potential orders you may have. Keep the lines of communication open and respond promptly to any inquiries or offers from the suppliers.

Once you’ve finalized your orders, arrange for shipping and make sure you have all the necessary documentation in place, including customs forms and product certifications. Keep track of your orders and stay in touch with your suppliers throughout the production and delivery process.

Attending the Canton Fair can be a valuable experience for Amazon sellers looking to source high-quality, low-cost products. With the right preparation and approach, you can find the products and suppliers you need to grow your business on Amazon. Remember to research and stay up-to-date on market trends and consumer demand to ensure that the products you source are in high demand. Building a strong relationship with your suppliers is also key to ensuring a smooth and successful sourcing experience.